Letícia is a new personal trainer in town (Itajaí/Brazil) and wanted her work to be perceived as both bold and solid. She needed a strong visual language to support the quality and essence of her work in order to approach new clients, evolve the relationship with the current ones and build a reputation.
"I wanted my clients to see my work as something solid and unique through my brand. That's exactly what I got.
– Letícia Clelis (Personal Trainer)